Centrepoint We Will Be HeardCentrepoint needed a campaign to help end youth homelessness. ‘We Will Be Heard’ took a grass-roots approach to ensure vulnerable young people’s voices were heard. An estimated 22,000 young people faced homelessness during the coming Christmas period which we highlighted as #THE22000.
To encourage people to sign the national petition, I created key visuals by anonymising real stories of Centrepoint beneficiaries. I wanted the artwork to make people stop, and form an emotional connection with each story.
To encourage people to sign the national petition, I created key visuals by anonymising real stories of Centrepoint beneficiaries. I wanted the artwork to make people stop, and form an emotional connection with each story.
Role / Contributions
Designer
︎︎︎Art Direction, Branding, Typography
Result
The campaign drove 8,920 sign ups and reached 1.02m people in cities across the UK.
Press
BBC News
ITV News
The Guardian
Evening Standard
Metro
Designer
︎︎︎Art Direction, Branding, Typography
Result
The campaign drove 8,920 sign ups and reached 1.02m people in cities across the UK.
Press
BBC News
ITV News
The Guardian
Evening Standard
Metro
